SGPT, Singapore Pools, is the state-owned gambling organisation of the Republic of Singapore. It has been operating since 1965 and has won numerous awards and accolades for its innovative technology and customer service. The company is currently undergoing a digital transformation, shifting from a legacy organisation to an agile and digitally empowered business. To find out more about the company, we spoke with Yeo Teck Guan, Chief Executive Officer of Singapore Pools.
In a world where information is increasingly mobile and people are constantly connected, Yeo believes that the company needs to be ready to adapt and provide a better, more personalised experience for its customers. “We are moving away from a traditional approach to a more user-centric one,” he said. “We want to provide a seamless and secure experience for our customers, whether they are at home, on the go or using their mobile devices.”
The company is currently in the process of transforming its website and mobile apps to offer a more streamlined and integrated experience for players. This includes providing a more responsive support team and a revamped look and feel for the company’s online services. “We want our users to have an easier and more rewarding journey with us,” he added. “We’re also looking at how we can incorporate more data and intelligence into our products to provide a more holistic player experience.”
IGT’s Aurora lottery system, meanwhile, was designed to drive lottery innovation, profitability and reliability for Singapore Pools’ high volume of transactions. The new platform is expected to boost the company’s revenue by over S$400 million by 2022, and provide a foundation for future growth in the Singapore market.
It’s worth noting that the country is a major betting hub for both sports and casino games. In fact, the nation is home to some of Asia’s best-known casino and sports betting operators. As such, the government is keen to protect its gaming industry by enacting responsible and transparent regulations that keep it safe for players.
The upcoming changes will have a significant impact on the sector, especially in terms of how the industry is regulated. This includes how betting is conducted, the amount that can be placed on a single event and more. The new rules will also make it harder for illegal betting operators to operate in the region. This is likely to reduce the number of illegitimate operations in the market and help to maintain the integrity of the game. Ultimately, the new measures are intended to protect Singapore’s reputation as an international hub for legal gambling. Despite this, there are still concerns that the new regulations could lead to a decline in gambling activity in the long term. This is a real concern for the government, and it will need to continue to work with its partners in the industry to combat these issues.